NDLI: Data services for E-tailers leveraging web search engine assets

Content Provider	IEEE Xplore Digital Library
Author	Tao Cheng Chakrabarti, K. Chaudhuri, S. Narasayya, V. Syamala, M.
Copyright Year	2013
Description	Author affiliation: Microsoft Res., Redmond, WA, USA (Tao Cheng; Chakrabarti, K.; Chaudhuri, S.; Narasayya, V.; Syamala, M.)
Abstract	Retail is increasingly moving online. There are only a few big e-tailers but there is a long tail of small-sized e-tailers. The big e-tailers are able to collect significant data on user activities at their websites. They use these assets to derive insights about their products and to provide superior experiences for their users. On the other hand, small e-tailers do not possess such user data and hence cannot match the rich user experiences offered by big e-tailers. Our key insight is that web search engines possess significant data on user behaviors that can be used to help smaller e-tailers mine the same signals that big e-tailers derive from their proprietary user data assets. These signals can be exposed as data services in the cloud; e-tailers can leverage them to enable similar user experiences as the big e-tailers. We present three such data services in the paper: entity synonym data service, query-to-entity data service and entity tagging data service. The entity synonym service is an in-production data service that is currently available while the other two are data services currently in development at Microsoft. Our experiments on product datasets show (i) these data services have high quality and (ii) they have significant impact on user experiences on e-tailer websites. To the best of our knowledge, this is the first paper to explore the potential of using search engine data assets for e-tailers.
Sponsorship	IEEE Comput. Soc.
Starting Page	1153
Ending Page	1164
File Size	720290
Page Count	12
File Format	PDF
ISBN	9781467349093
ISSN	10636382
e-ISBN	9781467349109
e-ISBN	9781467349086
DOI	10.1109/ICDE.2013.6544905
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-04-08
Publisher Place	Australia
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Catalogs Context Web search Search engines Earth Observing System Digital cameras
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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