NDLI: Understanding electronic commerce adoption decision in Iranian small and medium enterprises: Integrating current theories

Content Provider	IEEE Xplore Digital Library
Author	Hajiha, A. Hajihashemi, L.
Copyright Year	2008
Description	Author affiliation: Fac. of Manage. & Social Sci., Islamic Azad Univ., Tehran (Hajiha, A.)
Abstract	The objective of this study is to develop and test an integrated conceptual model of the electronic commerce adoption based on the two dominant theoretical paradigms - the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) - to validate the research model we collected data from 226 top managers/owners of SMEs and data analysis is conducted by using a structural equation modeling with LISREL. The findings present a support to the existing theoretical links of integrated model except the effect of subjective norm on behavioral intention for adopting/using of electronic commerce.
Starting Page	1
Ending Page	5
File Size	341012
Page Count	5
File Format	PDF
ISBN	9781424422883
DOI	10.1109/IEMCE.2008.4617967
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-06-28
Publisher Place	Portugal
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Electronic commerce Business Mathematical model Indexes Attitude control Computational modeling Companies Theory of Planned Behavior Electronic Commerce Adoption Small and Medium Enterprises Technology Acceptance Model
Content Type	Text
Resource Type	Article

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Understanding electronic commerce adoption decision in Iranian small and medium enterprises: Integrating current theories