NDLI: Sun Tzu and sustainable competitive advantage

Content Provider	IEEE Xplore Digital Library
Author	MuChiu Chang
Copyright Year	2004
Description	Author affiliation: Dept. of Inf. Manage., Ching Yun Univ., Taiwan (MuChiu Chang)
Abstract	Sustainable competitive advantage (SCA) has been a strategic concern to enterprises. In the era of knowledge economy, such an advantage migrates to the human-brain oriented intangible assets, or, intellectual property right (IPR). Combined with strategy, this brings up the importance of multi-disciplinary integration and business renovation in management infrastructure for the sake of SCA. Because a strong philosophical foundation is the key to the success in such a renovation, we explore the philosophical foundation for the SCA based on "Sun Tzu: The Art of War". First of all, we find that using modeling and simulation for SCA evaluation and decision-making is a modern trend of implementing Sun Tzu's concept of "temple calculation". Our patent-pending works in virtual validation and verification of product specifications by modeling simulation have strategic importance in securing a market, which can be deemed a SCA. Second, Sun Tzu's defensive philosophy of "securing ourselves first" is preferable because it is a protracted combat no matter in IPR or building up company's SCA. The human-brain orientation of IPR impacts the traditional business management concepts and infrastructure, which are deemed less incentive. We found that though Sun Tzu invoked the importance of "Dao" to unify people and encourage people to fight, but he did provide any hint to the problem of "Where does the "Dao" come from?" nor did he provide any solution to the problem of "What is the "Dao" that can encourage people to think and to offer the fruits of their intellectual activities?" Though we have found that the ownership of IPR and the company's vision and branding strategy may be the mapping of Sun Tzu's "Dao" in the modern knowledge economy time, we still propose intensive researches in philosophy, especially the Chinese ancient philosophy for excavation in-depth. Finally, we notice that IPR can bring new opportunities to individuals with know-how and skill, while INTERNET and World Wide Web (WWW) along with open source software provide a new platform for innovators in education (e-learning), creating innovation and manipulating marketing and strategy with low cost. This means that open source software provides a low-cost solution for creating SCA.
Starting Page	153
Ending Page	157
File Size	452875
Page Count	5
File Format	PDF
ISBN	0780385195
DOI	10.1109/IEMC.2004.1407095
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2004-10-18
Publisher Place	Singapore
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Sun Intellectual property Open source software Art Decision making Internet Web sites World Wide Web Electronic learning Technological innovation
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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