NDLI: If technology is such an important strategic issue, why do the top executives play a minor role in its decision process?

Content Provider	IEEE Xplore Digital Library
Author	Rosenfelder, G.H. Gessner, G.H.
Copyright Year	1996
Description	Author affiliation: Manage./Marketing Dept., Canisius Coll., Buffalo, NY, USA (Rosenfelder, G.H.)
Abstract	This research examines the roles of the Chief Executive Officer (CEO) and the Chief Technology Officer (CTO) regarding new product technology in US multi-product organizations. This exploratory research study examines data collected from Fortune "500" companies which listed their annual R&D spending in the firm's annual report and SEC's 10 K. Two related, but different questionnaires were used, one addressed to the CEO, the other to the CTO. The research examines the following questions. (1) if new technology development is one of the key sustainable competitive advantages, is it best acquired internally, or externally, and who plays the major role in those decisions. A number of firms are using CTOs to provide leadership in this decision process. (2) Do firms make use of a Science Advisory Committee (SAC) to assist in this most difficult task and is there a pattern of use of a SAC that differs depending on the educational background of the CEO? These findings of insight into new strategic approaches to technology decisions.
Starting Page	555
Ending Page	558
File Size	273492
Page Count	4
File Format	PDF
ISBN	078033552X
DOI	10.1109/IEMC.1996.547879
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	1996-08-18
Publisher Place	Canada
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technology management Educational institutions Writing Costs Virtual enterprises Petroleum Springs Educational technology Frequency
Content Type	Text
Resource Type	Article

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