NDLI: Personalization and Privacy in Ubiquitous Computing - Resolving the Conflict by Legally Binding Commitments

Content Provider	IEEE Xplore Digital Library
Author	Sackmann, S.
Copyright Year	2007
Description	Author affiliation: Inst. of Comput. Sci. & Social Studies, Freiburg (Sackmann, S.)
Abstract	Ubiquitous computing technologies (UC) open up new possibilities for stationary retail as well as for e-commerce to realize personalized services. Customer acceptance of such services is generally put at risk because the potential quantity and quality of data collected poses new threats to privacy. Based on economic agency theory, this paper discusses legally binding commitments of the retailer as a promising approach to actively oppose this privacy problem. The analysis indicates that an adoption of this strategy is only rational for "honest" retailers and thus provides an effective possibility to distinguish them from "dishonest" ones. The success of this approach is dependent on an effective provision of "privacy evidences" proving compliance as well as non-compliance. In regard to computer science, the provision of such evidences is discussed as a challenge to a new kind of privacy-enhancing technologies.
Starting Page	447
Ending Page	450
File Size	169636
Page Count	4
File Format	PDF
ISBN	0769529135
DOI	10.1109/CEC-EEE.2007.111
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-07-23
Publisher Place	Japan
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Ubiquitous computing Data privacy Electronic commerce Business Costs Computer science Marketing and sales Communication channels Context Radiofrequency identification
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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