NDLI: Marketing of regulation [power supplies]

Content Provider	IEEE Xplore Digital Library
Author	Mankikar, M.
Copyright Year	1998
Description	Author affiliation: Micro-Tech Consultants, Santa Rosa, CA, USA (Mankikar, M.)
Abstract	A power supply is a regulated product and an agency/government's regulation is an important aspect of the product. Though generally regulation is disliked by many power supply manufacturers, it has certain marketing value and is used as a marketing tool. This paper shows that the regulation and regulatory compliance not only has marketing value, but is one of the most marketed parameters in the power supply industry. Compliance to regulation is marketed more than reliability/quality or the price, which for user's are the most significant parameters in making a purchasing decision. A marketable parameter is the one that is discriminatory and useful to the user. Why then, is an agency/government mandated parametric requirement considered as the most discriminatory? Why is the significant selling parameter different than a user's significant buying parameter? By marketing regulation, a mandated parameter, are manufacturers creating an inherent mismatch between what the user's want and manufacturer's provide? This paper explores various marketing issues related to regulatory compliances.
Starting Page	267
Ending Page	270
File Size	287463
Page Count	4
File Format	PDF
ISBN	0780343409
DOI	10.1109/APEC.1998.647702
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	1998-02-15
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Power supplies Standards development Costs Government Electricity supply industry Product design Manufacturing processes Delay IEC standards Switching converters
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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