NDLI: The Study on the Effect of Facebook's Social Network Features toward Intention to Buy on F-commerce in Thailand

Content Provider	IEEE Xplore Digital Library
Author	Suraworachet, W. Premsiri, S. Cooharojananone, N.
Copyright Year	2012
Abstract	This research is the study about Thai consumers' intention to buy toward Facebook commerce. The goal of this study is to determine the relations among beliefs in the number of selected Facebook's features, attitude toward Facebook commerce, perception on ease of use in Facebook fan page, and consumers' intention to buy on F-Commerce. Consequently, the survey questionnaires were evaluated by the university graduated respondents. Every respondent is the Facebook user and is friend with at least one researcher on Facebook. Additionally, before filling the survey, they were asked to read the same given scenario and to observe different series of mock-up pictures according to their random group. After that, the collected data will be processed by reliability analysis, factor analysis, and regression analysis respectively. The results show that belief in people who like a Facebook fan page, belief in people who like a photo of an item, and belief in friends who like a Facebook page have respectively significant impact on consumers' attitude. Furthermore, attitude and perceived ease of use also have a significant effect on consumers' purchasing intention on Facebook commerce. Moreover, from the additional compare means, we also founded that the different close relationships of Facebook friends provides the different belief in friends who like a Facebook fan page.
Starting Page	245
Ending Page	250
File Size	665937
Page Count	6
File Format	PDF
ISBN	9781467320016
e-ISBN	9780769547374
DOI	10.1109/SAINT.2012.46
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2012-07-16
Publisher Place	Turkey
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Facebook Business Reliability Educational institutions Regression analysis Loading Purchase intention Social media commerce F-Commerce Facebook page Facebook Features Facebook like button Belief Attitude Perceived ease of use Intention to buy
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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