NDLI: Extracting Actionable Knowledge from Decision Trees

Content Provider	IEEE Xplore Digital Library
Author	Qiang Yang Jie Yin Ling, C. Rong Pan
Copyright Year	1989
Abstract	Most data mining algorithms and tools stop at discovered customer models, producing distribution information on customer profiles. Such techniques, when applied to industrial problems such as customer relationship management (CRM), are useful in pointing out customers who are likely attritors and customers who are loyal, but they require human experts to postprocess the discovered knowledge manually. Most of the postprocessing techniques have been limited to producing visualization results and interestingness ranking, but they do not directly suggest actions that would lead to an increase in the objective function such as profit. In this paper, we present novel algorithms that suggest actions to change customers from an undesired status (such as attritors) to a desired one (such as loyal) while maximizing an objective function: the expected net profit. These algorithms can discover cost-effective actions to transform customers from undesirable classes to desirable ones. The approach we take integrates data mining and decision making tightly by formulating the decision making problems directly on top of the data mining results in a postprocessing step. To improve the effectiveness of the approach, we also present an ensemble of decision trees which is shown to be more robust when the training data changes. Empirical tests are conducted on both a realistic insurance application domain and UCI benchmark data
Sponsorship	IEEE IEEE Comput. Soc. Tech. Committee on Data Eng IEEE Computer Society
File Size	2160276
File Format	PDF
ISSN	10414347
Volume Number	19
Issue Number	1
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-01-01
Publisher Place	U.S.A.
Access Restriction	One Nation One Subscription (ONOS)
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Decision trees Data mining Decision making Customer profiles Industrial relations Customer relationship management Humans Visualization Robustness Training data machine learning. Phrases decision making data mining
Content Type	Text
Resource Type	Article
Subject	Information Systems Computational Theory and Mathematics Computer Science Applications

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
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7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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