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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Weiner, R. |
| Copyright Year | 1982 |
| Description | This beautifully mounted coffee table book – featuring over three hundred photos and images – is a celebratory work. It celebrates the branding of our lunar gaze in the selling of the NASA’s Apollo Lunar Program to land a man on the moon and bring him safely back before the end of the 1960s. This was the new frontier that President Kennedy brought us to conceive of and surmount as part of America’s exceptional role in the world. Getting Americans to buy into this dream and endeavor was the result, the authors argue, of a pioneering set of public relations techniques. |
| Starting Page | 5 |
| Ending Page | 7 |
| Page Count | 3 |
| File Size | 838305 |
| File Format | |
| ISSN | 02780097 |
| Volume Number | 34 |
| Issue Number | 3 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2015-01-01 |
| Publisher Place | U.S.A. |
| Access Restriction | One Nation One Subscription (ONOS) |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Book reviews Space research Moon Space missions Government policies Branding Market research Market opportunities Public relations NASA |
| Content Type | Text |
| Resource Type | Article |
| Subject | Social Sciences Engineering |
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