NDLI: Exploring the Determinants of Knowledge Exchange in Virtual Communities

Content Provider	IEEE Xplore Digital Library
Author	KwangWook Gang Ravichandran, T.
Copyright Year	1988
Abstract	Virtual communities have become ubiquitous and vital in nearly all professions. These communities typically involve voluntary participation, and given that these communities are not organization specific, community members' motivations for participation vary. In this study, we investigate the motivations of the members of a professional virtual community to engage in knowledge exchange. We synthesize social exchange theory and the theory of reasoned action to identify critical determinants of attitudes toward knowledge exchange in virtual communities, namely, trust among participants, anticipated reciprocal relationships, and the relevance of the community to participants' jobs. Additionally, we posit that attitudes will influence the intention to use the virtual community and that this relationship will be moderated by the perceived quality of the information exchanged within the community. We test our research model using data compiled from a community of research scientists in South Korea. Our findings indicate that trust among participants has a positive influence on attitudes toward both sharing and acquiring knowledge. The anticipation of a reciprocal relationship has a positive effect on attitudes toward knowledge acquisition, and job relevance has a positive effect on attitudes toward knowledge sharing. Furthermore, attitudes toward knowledge acquisition affect attitudes toward knowledge sharing, and attitudes toward knowledge sharing positively influence intentions to use a virtual community. We also find that perceived information quality negatively moderates the relationship between attitudes toward knowledge sharing and user intentions to use a virtual community. We interpret and discuss these findings, and their implications for research and practice.
Sponsorship	IEEE Technology Management Council
Starting Page	89
Ending Page	99
Page Count	11
File Size	318631
File Format	PDF
ISSN	00189391
Volume Number	62
Issue Number	1
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2015-01-01
Publisher Place	U.S.A.
Access Restriction	One Nation One Subscription (ONOS)
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Communities Knowledge acquisition Context Position measurement Receivers Organizations virtual community Knowledge acquiring knowledge sharing social exchange theory theory of reasoned action
Content Type	Text
Resource Type	Article
Subject	Strategy and Management Electrical and Electronic Engineering

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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