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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Grinbergs, A. Rubenstein, A.H. |
| Copyright Year | 1988 |
| Abstract | It is argued that despite the increasing interdependence of global economies, there is little cooperative product development done by related international divisions of multinational industrial corporations. The two main obstacles to joint international development are the failure of management to recognize the extent to which sociocultural aspects affect their own decision-making processes and those of their international counterparts and a failure by most managers to deal with them. A case study is presented of a large Swiss electronic-equipment manufacturer with a US subsidiary in the same field. Qualitative and descriptive data from interviews with managers and engineers are reported and related to the sociocultural backdrop in which they make their decisions. Recommendations and areas of further study are also presented.< |
| Sponsorship | IEEE Technology Management Council |
| Starting Page | 22 |
| Ending Page | 29 |
| Page Count | 8 |
| File Size | 1031824 |
| File Format | |
| ISSN | 00189391 |
| Volume Number | 40 |
| Issue Number | 1 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 1993-02-01 |
| Publisher Place | U.S.A. |
| Access Restriction | One Nation One Subscription (ONOS) |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Companies Manufacturing Technology management Decision making Quality management Engineering management Data engineering Investments Marketing and sales Europe |
| Content Type | Text |
| Resource Type | Article |
| Subject | Strategy and Management Electrical and Electronic Engineering |
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