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An approach to market analysis for lighter than air transportation of freight
| Content Provider | NASA Technical Reports Server (NTRS) |
|---|---|
| Author | Marcus, H. S. Roberts, P. O. Pollock, J. H. |
| Copyright Year | 1975 |
| Description | An approach is presented to marketing analysis for lighter than air vehicles in a commercial freight market. After a discussion of key characteristics of supply and demand factors, a three-phase approach to marketing analysis is described. The existing transportation systems are quantitatively defined and possible roles for lighter than air vehicles within this framework are postulated. The marketing analysis views the situation from the perspective of both the shipper and the carrier. A demand for freight service is assumed and the resulting supply characteristics are determined. Then, these supply characteristics are used to establish the demand for competing modes. The process is then iterated to arrive at the market solution. |
| File Size | 1310076 |
| Page Count | 24 |
| File Format | |
| Alternate Webpage(s) | http://archive.org/details/NASA_NTRS_Archive_19760007936 |
| Archival Resource Key | ark:/13960/t6j14tq51 |
| Language | English |
| Publisher Date | 1975-01-01 |
| Access Restriction | Open |
| Subject Keyword | Cargo Airships Performance Prediction Market Research Air Transportation Payloads Marketing Ntrs Nasa Technical Reports Server (ntrs) Nasa Technical Reports Server Aerodynamics Aircraft Aerospace Engineering Aerospace Aeronautic Space Science |
| Content Type | Text |
| Resource Type | Article |
