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Consumer marketing and the airline industry
| Content Provider | NASA Technical Reports Server (NTRS) |
|---|---|
| Author | Roy, W. R. |
| Copyright Year | 1972 |
| Description | The fundamentals of consumer marketing as applied to the airline industry are considered. An attempt is made to boil down the mystique and jargon which frequently surround the subject of marketing. Topics covered include: (1) The marketing concept; (2) consumer expectations from airlines; (3) planning of marketing strategy; and (4) the roles of advertising, sales, and middlemen. |
| File Size | 449386 |
| Page Count | 21 |
| File Format | |
| Alternate Webpage(s) | http://archive.org/details/NASA_NTRS_Archive_19730024140 |
| Archival Resource Key | ark:/13960/t0ps2jm5s |
| Language | English |
| Publisher Date | 1972-07-01 |
| Access Restriction | Open |
| Subject Keyword | Aircraft Industry Market Research Product Development Airline Operations Marketing Consumers Ntrs Nasa Technical Reports Server (ntrs) Nasa Technical Reports Server Aerodynamics Aircraft Aerospace Engineering Aerospace Aeronautic Space Science |
| Content Type | Text |
| Resource Type | Article |
