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The Adoption of Web 2.0 Platforms
| Content Provider | Hyper Articles en Ligne (HAL) |
|---|---|
| Author | Srinivasan, Nikhil Damsgaard, Jan |
| Copyright Year | 2011 |
| Abstract | In this paper we study the adoption of Web 2.0 platforms. Existing theoretical approaches to understand the adoption of IT are critically re-examined for their applicability in the Web 2.0 domain. We find that the two basic assumptions of traditional approaches 1) the unit of analysis is a person and 2) the technology´s primary utility is personal, does not hold for Web 2.0 platforms. Instead, we argue, the appropriate unit of adoption is the social network and the utility stems mainly from collective use. |
| Related Links | https://inria.hal.science/hal-01571736/file/978-3-642-24148-2_30_Chapter.pdf |
| ISBN | 9783642241482 |
| Conference Proceedings | Governance and Sustainability in Information Systems: Managing the Transfer and Diffusion of IT (Working conference) |
| DOI | 10.1007/978-3-642-24148-2_30 |
| Volume Number | AICT-366 |
| Language | English |
| Publisher | HAL CCSD Springer |
| Publisher Date | 2011-01-01 |
| Access Restriction | Open |
| Subject Keyword | diffusion adoption web 2.0 social network Computer Science [cs] Humanities and Social Sciences Library and information sciences |
| Content Type | Text |
| Resource Type | Conference Proceedings |
| Subject | Arts and Humanities Medicine Social Sciences |
