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The online-to-offline (O2O) food delivery industry and its recent development in China.
| Content Provider | Europe PMC |
|---|---|
| Author | Zhao, Xueyin Lin, Wenhui Cen, Shuyi Zhu, Haoyu Duan, Meng Li, Wei Zhu, Shankuan |
| Abstract | This paper offers a unique perspective about the development of the online-to-offline (O2O) food delivery industry from 2017 to 2019 in China. This study demonstrates the latest transformation and improvements of the O2O market that address some common problems in the early stages of the development of this raising industry in China. New strategies and regulations from the O2O platforms, food providers, and national and local governments are discussed. In our view, the mission of the O2O industry in general has shifted from pursuing enormous quantity to ensuring high quality. China’s O2O food delivery industry warrants further attention and studies as it grows and develops into the future. We suggest future studies to work on its economic, behavioral, and health impacts on population level as it encompasses both great risks and rewards. |
| Related Links | https://europepmc.org/backend/ptpmcrender.fcgi?accid=PMC7851805&blobtype=pdf |
| ISSN | 09543007 |
| Journal | European Journal of Clinical Nutrition [Eur J Clin Nutr] |
| Volume Number | 75 |
| DOI | 10.1038/s41430-020-00842-w |
| PubMed Central reference number | PMC7851805 |
| Issue Number | 2 |
| PubMed reference number | 33531631 |
| e-ISSN | 14765640 |
| Language | English |
| Publisher | Nature Publishing Group UK |
| Publisher Date | 2021-02-02 |
| Publisher Place | London |
| Access Restriction | Open |
| Rights License | This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic. © The Author(s), under exclusive licence to Springer Nature Limited part of Springer Nature 2021 |
| Subject Keyword | Risk factors Metabolic disorders |
| Content Type | Text |
| Resource Type | Article |
| Subject | Nutrition and Dietetics Medicine |
