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Alliances, Open Innovation and Outside-in Management
| Content Provider | Directory of Open Access Journals (DOAJ) |
|---|---|
| Author | Elisa Arrigo |
| Abstract | Market-driven firms adopt an outside-in management that goes far beyond a simple observation of competitors and understanding of customers' needs, in order to grasp new market opportunities. In this sense, strategic alliances have become increasingly important to the firms' external knowledge access and innovation; firms enter into global networks to share both knowledge and costs and to increase their innovativeness. In this way, as shown in the Philips case, being open to the outside, market-driven firms expand their innovation potential and open innovation becomes a valuable strategy to improve the firm's competitiveness. |
| Related Links | https://symphonya.unicusano.it/article/view/9401 |
| ISSN | 15930300 |
| Journal | Symphonya |
| Issue Number | 2 |
| e-ISSN | 15930319 |
| Language | English |
| Publisher | Niccolò Cusano University-Rome |
| Publisher Date | 2012-01-01 |
| Publisher Place | Italy |
| Access Restriction | Open |
| Subject Keyword | Marketing. Distribution of Products Market-driven Management Strategic Alliances Open Innovation Outside-in Management Philips Case Study Marketing. Distribution of products |
| Content Type | Text |
| Resource Type | Article |
| Subject | Business, Management and Accounting |
