NDLI: Piquing their “Pinterest”: A qualitative study to format and deliver complex fish consumption guidelines to women who are or could become pregnant

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Piquing their “Pinterest”: A qualitative study to format and deliver complex fish consumption guidelines to women who are or could become pregnant

Content Provider	Directory of Open Access Journals (DOAJ)
Author	Jennifer Renner Amy B. LaFrance Ruth Taswell Jeanne Mettner Abigail S. Katz Patricia McCann Thomas E. Kottke Lisa Harvey Jeanette Y. Ziegenfuss
Abstract	The topic of safe fish consumption among women is complex both in its audience (women who are or could become pregnant) and its message (it is important to eat fish for its many nutritional benefits but because mercury levels vary by species, it is important to make informed choices about which species to eat). These complexities have led to confusion and fish avoidance in this population. Ideal messages about fish consumption have been suggested in the literature, but a more nuanced approach to message delivery that addresses subtleties, such as style and format of information, is needed for women to optimally use the materials. To explore how to package and deliver messages that describe and promote safe fish consumption, we conducted focus groups among women in our target population. Findings were used to design a visually appealing brochure and interactive, mobile-responsive website with recipes and a format that echoes and links to Pinterest. By delivering complex messages using a mode (easily accessible), style (photo-centric) and format (interactive, with recipes similar to Pinterest) desired by women, we have created an opportunity for repeated exposure to appealing fish images and recipes. Ideally, such exposure also piques curiosity and encourages women to seek out more complex fish information and consume safe fish during pregnancy.
Related Links	http://dx.doi.org/10.1080/23311886.2018.1512073
e-ISSN	23311886
DOI	10.1080/23311886.2018.1512073
Journal	Cogent Social Sciences
Issue Number	1
Volume Number	4
Language	English
Publisher	Taylor & Francis Group
Publisher Date	2018-01-01
Publisher Place	United Kingdom
Access Restriction	Open
Subject Keyword	Social Sciences Fish Diet Pregnancy Health Promotion Health Communication Qualitative Research Focus Groups Mercury Health Systems Social Media
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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