NDLI: PERCEIVED VALUE, SERVICE QUALITY, CORPORATE IMAGE AND CUSTOMER LOYALTY: EMPIRICAL ASSESSMENT FROM PAKISTAN

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PERCEIVED VALUE, SERVICE QUALITY, CORPORATE IMAGE AND CUSTOMER LOYALTY: EMPIRICAL ASSESSMENT FROM PAKISTAN

Content Provider	Directory of Open Access Journals (DOAJ)
Author	Muhammad Ishtiaq Ishaq
Abstract	Today's economy is becoming extremely service-oriented, changing the paradigm of marketingresearch towards services (Carrillat, Jaramillo, & Mulki 2007). Corporate image, perceived value andservice quality have got paramount significance among researchers interested in customer retentionstrategies. In view of that, this study aimed to determine the antecedents of customer loyalty intelecommunication sector of Pakistan. Data were collected from mobile phones users throughquestionnaire-based survey and stepwise regression was applied to test the study hypotheses. Thestudy helps the management of telecommunication companies to develop customer orientedstrategies. Providing insights regarding relative importance of corporate image, perceived value andservice quality for building customer loyalty this research is first of its kind in telecommunicationsector of Pakistan.
Related Links	http://www.sjm06.com/SJM%20ISSN1452-4864/7_1_2012_May_1_170/7_1_25-36.pdf
ISSN	14524864
Journal	Serbian Journal of Management
Issue Number	1
Volume Number	7
Language	English
Publisher	University in Belgrade
Publisher Date	2012-01-01
Publisher Place	Serbia
Access Restriction	Open
Subject Keyword	Management. Industrial Management Perceived Value Services Quality Corporate Image Customer Loyalty Telecommunication Sector Pakistan Men Management. Industrial management
Content Type	Text
Resource Type	Article
Subject	Business, Management and Accounting

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