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Developing of floating market's logistics and supply chain management in Surat Thani province Thailand.
| Content Provider | Directory of Open Access Journals (DOAJ) |
|---|---|
| Author | Watanyu Choopak |
| Abstract | This research aimed to study operational problems on logistics and supply chain of floating markets in Surat Thani. This study, moreover, sought to promote and develop an efficient and effective operational model of the floating market stores in Surat Thani, in line with supply chain operation reference. The results found inter alia that the floating markets in Surat Thani had no their website and the tourist service center, making the perception and searching information of tourists difficult. Differently, Pattaya Floating Market had a website, making communication among tourists, merchants in the market, and Pattaya Floating Market accurate and reliable, and thus including good marketing channel. Floating markets in Surat Thani previously planned the production and sales, by qualitative forecasting, using experience and weather conditions, resulting in the stock of raw materials unfit to the needs of customers. After applying the operational model, it found that the stock of raw materials from twenty-two sample stores in Pracharat Bang Bai Mai Floating Market and the fourteen sample stores in Ban Don Floating Market fit the needs of customers during weekdays. While, three sample stores in Pracharat Bang Bai Mai Floating Market and eleven sample stores in Ban Don Floating Market had raw materials unfit for the needs of customers during weekdays, causing the products not to be sold. |
| Related Links | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_32_vol_8_5__2019_thailand.pdf |
| e-ISSN | 2223814X |
| Journal | African Journal of Hospitality, Tourism and Leisure |
| Issue Number | 5 |
| Volume Number | 8 |
| Language | English |
| Publisher | AfricaJournals |
| Publisher Date | 2019-01-01 |
| Publisher Place | South Africa |
| Access Restriction | Open |
| Subject Keyword | Hospitality Industry. Hotels, Clubs, Restaurants, Etc. Food Service Business Supply Chain Operation Reference Logistics Management Forecast Floating Market |
| Content Type | Text |
| Resource Type | Article |
