NDLI: Factors affecting green food purchase intention in Ho Chi Minh City

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Factors affecting green food purchase intention in Ho Chi Minh City

Content Provider	Directory of Open Access Journals (DOAJ)
Author	Nguyen Thi Thanh Van Nguyen Thien Duy Pham Tien Dung
Abstract	This study adopts Theory of Planned Behavior (TPB) and Technology Acceptance Model (TAM) to measure factors affecting green food purchase intention in Ho Chi Minh city (HCMC). The survey data was collected from 197 students during the period of 1st to 20th September, 2017. Testing the conceptual model by Structural Equation Modeling (SEM), we find that perceived usefulness of green food and perceived ease of purchase impact on attitudes towards green food purchase. We also find that subjective norm, perceived usefulness of green food, attitudes towards green food purchase are positively associated with green food purchase intention. From the research findings, some recommendations are proposed accordingly.
Related Links	https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/172
ISSN	27349314
DOI	10.46223/HCMCOUJS.econ.en.8.1.172.2018
Journal	Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Issue Number	1
Volume Number	8
e-ISSN	27349586
Language	English
Publisher	HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
Publisher Date	2018-01-01
Publisher Place	VietNam
Access Restriction	Open
Subject Keyword	Economic Theory. Demography Green Food Purchase Intention Tam Tpb Economic theory. Demography
Content Type	Text
Resource Type	Article
Subject	Demography

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