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Penerapan Strategi Employer Branding dan Employee Value Proposition untuk Menciptakan Employee Engagement (Studi pada PT Bank Central Asia Tbk)
| Content Provider | COnnecting REpositories (CORE) |
|---|---|
| Author | Tiffani Chandrilika Kusuma Arik Prasetya |
| Abstract | This research purpose is to understand more about form and implementation of newly developed strategy on Human Resource in getting a well competence employee candidates and maintain senior employer by building a positive working environment and employee-oriented excellent program. That new strategy called Employer Branding and Employee Value Proposition. This research is using a descriptive models with qualitative methods. The methods of collecting data are participated observation, structured interview, and documented. The interviewees are 5 employee representative, manager, and assistant manager of PT Bank Central Asia Tbk on M.H Thamrin Street no.1, Central Jakarta. Based on the research, PT Bank Central Asia (BCA) Tbk have a positive working environment, and support their employee to gain productivity. BCA also have some excellent program and employee-oriented policies. BCA, one of the biggest bank in Indonesia are aware about employer branding and form employee value proposition in getting and maintain their employee and lead the company to reach success on having a high levels employee engagement |
| File Format | |
| Alternate Webpage(s) | https://core.ac.uk/display/157719760 |
| Language | Indonesian |
| Publisher Date | 2017-01-01 |
| Access Restriction | Open |
| Subject Keyword | Employer Branding Employee Value Proposition Employee Engagement Indonesia |
| Content Type | Text |
| Resource Type | Article |
