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Language Model Mixtures for Contextual Ad Placement in Personal Blogs
| Content Provider | CiteSeerX |
|---|---|
| Author | Rijke, Maarten De Mishne, Gilad |
| Abstract | Abstract. We introduce a method for content-based advertisement selection for personal blog pages, based on combining multiple representations of the blog. The core idea behind the method is that personal blogs represent individuals, whose interests can be modeled by the language used in the blog itself combined with the language used in related sources of information, such as comments posted to a blog post or the blogger’s community. An evaluation of our ad placement method shows improvement over state-of-the-art ad placement methods which were not designed for blog pages. 1 |
| File Format | |
| Access Restriction | Open |
| Subject Keyword | Blogger Community Core Idea State-of-the-art Ad Placement Method Blog Page Contextual Ad Placement Ad Placement Method Personal Blog Represent Individual Language Model Mixture Personal Blog Multiple Representation Content-based Advertisement Selection Personal Blog Page Blog Post Related Source |
| Content Type | Text |
| Resource Type | Article |
