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© Impact Journals IMPACT OF DIGITAL MARKETING AND E-COMMERCE ON THE REAL ESTATE INDUSTRY
| Content Provider | CiteSeerX |
|---|---|
| Abstract | In this paper, we would explore how e-commerce, the World Wide Web in particular, is distressing the real estate industry. Real estate is a promising set upto study e-commerce because it is an information-intensive and information-driven industry. The transactions are based on high value and asset-specificity with many market-intermediaries like agents and brokers who connect buyers and sellers rather than buying or selling themselves and experiencing an on-going IT related changes. We analyze the real estate transaction to suggest where IT might change the process of selling or buying a house and discuss several current ventures in this area. This analysis suggests that the e-commerce is eroding the long-enjoyed information monopoly of real-estate agents and these applications have the potential to dramatically change the current practices in the real-estate industry, including the elimination of agents. |
| File Format | |
| Access Restriction | Open |
| Subject Keyword | Long-enjoyed Information Monopoly Many Market-intermediaries Real Estate Transaction Information-driven Industry Real Estate Industry Promising Set Upto Real-estate Agent Real-estate Industry Several Current Venture |
| Content Type | Text |