NDLI: Is a Picture Really Worth a Thousand Words?- On the Role of Images in E-commerce

Please wait, while we are loading the content...

Is a Picture Really Worth a Thousand Words?- On the Role of Images in E-commerce

Content Provider	CiteSeerX
Author	Di, Wei Sundaresan, Neel Piramuthu, Robinson Bhardwaj, Anurag
Abstract	In online peer-to-peer commerce places where physical examina-tion of the goods is infeasible, textual descriptions, images of the products, reputation of the participants, play key roles. Visual im-age is a powerful channel to convey crucial information towards e-shoppers and influence their choice. In this paper, we investigate a well-known online marketplace where over millions of products change hands and most are described with the help of one or more images. We present a systematic data mining and knowledge dis-covery approach that aims to quantitatively dissect the role of im-ages in e-commerce in great detail. Our goal is two-fold. First, we aim to get a thorough understanding of impact of images across various dimensions: product categories, user segments, conversion rate. We present quantitative evaluation of the influence of images and show how to leverage different image aspects, such as quantity and quality, to effectively raise sale. Second, we study interaction of image data with other selling dimensions by jointly modeling them with user behavior data. Results suggest that “watch ” be-havior encodes complex signals combining both attention and hes-itation from buyer, in which image still holds an important role when compared to other selling variables, especially for products for which appearance is important. We conclude on how these find-ings can benefit sellers in a high competitive online e-commerce market.
File Format	PDF
Access Restriction	Open
Subject Keyword	Picture Really Worth Thousand Word User Behavior Data Textual Description Great Detail Physical Examina-tion Powerful Channel Thorough Understanding Selling Variable Visual Im-age Well-known Online Marketplace Product Category Different Image Aspect High Competitive Online E-commerce Market Watch Be-havior Encodes Complex Signal Crucial Information Dis-covery Approach Online Peer-to-peer Commerce Place Image Data Systematic Data Mining Conversion Rate Present Quantitative Evaluation Various Dimension User Segment Play Key Role
Content Type	Text

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in