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The front end of product development and the impact on project success.
| Content Provider | CiteSeerX |
|---|---|
| Author | Thomas, A. |
| Abstract | New product development has been an area of intense study during the last decade. This is not surprising, considering the significant amount of resources a typical company expends in this area each year, and the fact that the survival of many companies is dependent on new product revenue. Yet published market success rates for new products are low. The product development process starts with what has been termed “The Fuzzy Front End. ” There have been few intensive and methodological studies of the front end of product development focusing on specific industries and categories of new products. This paper reviews the literature of product development with a focus on the front end segment. A proposal is outlined for a research topic related to finding out what information is gathered, shared, and used in the front end for new product introductions of non-breakthrough products. |
| File Format | |
| Access Restriction | Open |
| Subject Keyword | Product Development Front End Project Success New Product New Product Revenue Intense Study Market Success Rate Specific Industry Typical Company Non-breakthrough Product Front End Segment Product Development Process Research Topic Last Decade Significant Amount New Product Development Many Company Methodological Study Fuzzy Front End New Product Introduction |
| Content Type | Text |
| Resource Type | Article |
