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Promotions and Patterns of Grocery Shopping Time (2001)
| Content Provider | CiteSeerX |
|---|---|
| Author | Chiang, Jeongwen Cremers, Emily T. |
| Abstract | The histograms of interpurchase times for frequently purchased packaged goods have con-sistently shown pronounced seven-day cycles. Evidence supports that the weekly spike phe-nomenon is the result of consumers ’ regular shopping trip schedules. We explore the implica-tions of this peculiar regularity on the issue of consumer purchase timing acceleration. Data for five product categories are examined. Promotions are found to have little effect in accelerating purchase timing. In contrast, conventional interpurchase time models are shown to overstate the effect of promotions. Key Words; Promotion, interpurchase time, purchase acceleration. |
| File Format | |
| Journal | Journal of Applied Statistics |
| Language | English |
| Publisher Date | 2001-01-01 |
| Access Restriction | Open |
| Subject Keyword | Grocery Shopping Time Interpurchase Time Weekly Spike Phe-nomenon Consumer Regular Shopping Trip Schedule Pronounced Seven-day Cycle Conventional Interpurchase Time Model Key Word Little Effect Product Category Consumer Purchase Purchase Acceleration Peculiar Regularity Purchase Timing |
| Content Type | Text |
| Resource Type | Article |
