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1 the application of interactive customer experience on internet marketing.
| Content Provider | CiteSeerX |
|---|---|
| Author | Kuo, Nai-Wen Lin, Ya-Ching |
| Abstract | Abstract: This paper proposes an interactive customer experience framework for connecting the involvement construct’s antecedents of Internet Marketing, related theories and applications of Customer Experience, E-brand and Integrated Marketing Communications. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction. On the other hand, this making a more successful customer relationship management and customer experience on internet marketing can be achieved. Furthermore, we make the application of internet marketing will be more extensive and convenient. |
| File Format | |
| Access Restriction | Open |
| Subject Keyword | Internet Marketing Interactive Customer Experience Customer Experience Interactive Customer Experience Framework Integrated Marketing Communication Related Theory Involvement Construct Antecedent Marketing Resource Customer Satisfaction Successful Customer Relationship Management Total Consumer Experience |
| Content Type | Text |
| Resource Type | Article |
