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“catching movie thieves ” and “malayasin police seize six pirate vcd replicating machines in (2007).
| Content Provider | CiteSeerX |
|---|---|
| Author | Ho, Jason Y. C. Weinberg, Charles B. Kan, Christina |
| Abstract | Piracy is a multibillion threat to profits in the motion picture industry. Viewing piracy as a choice alternative, we examine the benefits and costs that individuals obtain from piracy as compared to viewing movies in theaters or on legally obtained DVDs. Implications of our results for industry marketing strategies are explored. Movie Piracy and Existing Solutions Piracy of trademarked, copyrighted, and/or branded goods and services is a critical factor in many industries. In the movie industry, which we study here, the Motion Picture Association of America (MPAA) estimates that piracy costs US movie studios $6.1 billion in 2005, the latest year for which data are available. (www.mpaa.org) The impact of piracy is viewed as so important to the movie industry, that approximately half the first page of MPAA’s web site is devoted to piracy with such headlines as |
| File Format | |
| Publisher Date | 2007-01-01 |
| Access Restriction | Open |
| Subject Keyword | Movie Thief Movie Industry Industry Marketing Strategy Motion Picture Association Piracy Cost U Movie Studio Many Industry Critical Factor Multibillion Threat Movie Piracy First Page Web Site Choice Alternative Motion Picture Industry Existing Solution Piracy |
| Content Type | Text |
