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Putting the “D” in UCD: User-centered design in the ThinkPad Experience Development (2002)
| Content Provider | CiteSeerX |
|---|---|
| Author | Sawin, David A. Yamazaki, Kazuhiko Kumaki, Atsushi |
| Abstract | This article describes the application of user-centered design (UCD) principles to an existing product line in a focused attempt to reshape customers ’ attitudes about individualproductofferingsaswellastheproductbrandasawhole.Examplesofuserresearch, design development, and validation are given to demonstrate the challenges of applying participatory design principles, and the methods used by the ThinkPad ® UCD team to overcome those challenges. Special attention was given in three areas. First, the organizational design, or macro-UCD aspect of a successful product design effort is analyzed. Second, a mobile computer frustrations research project is reviewed as the baseline for the ThinkPad UCD effort. To address the frustrations, 4 UCD initiatives were conceivedaspartofaproduct-lineredesign:aproductlinesimplificationbasedoncommon building blocks, a common user interface and aesthetic design language, a battery and power management improvement, and an intelligent user assistance architecture. Results are discussed in terms of improved brand equity, customer satisfaction, marketshare, and product cost savings. Key learning is discussed in terms of the success of the product realized through UCD as well as specific user engineering approaches thatprovedsuccessfulwhenappliedtoamaturecommercialelectronicsproductline. 1. |
| File Format | |
| Journal | International Journal of Human–Computer Interaction |
| Language | English |
| Publisher Date | 2002-01-01 |
| Access Restriction | Open |
| Subject Keyword | User-centered Design Thinkpad Experience Development Ucd Initiative Special Attention Engineering Approach Macro-ucd Aspect Design Development Thinkpad Ucd Effort Thinkpad Ucd Team Mobile Computer Frustration Research Project Successful Product Design Effort Common User Interface Customer Satisfaction Intelligent User Assistance Architecture Organizational Design Product Cost Saving Improved Brand Equity Aesthetic Design Language Power Management Improvement Aproductlinesimplificationbasedoncommon Building Block Reshape Customer Focused Attempt Product Line Key Learning Participatory Design Principle |
| Content Type | Text |
| Resource Type | Article |
