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Conjoint Analysis (2003)
| Content Provider | CiteSeerX |
|---|---|
| Author | Kuhfeld, Warren F. |
| Abstract | Conjoint analysis is used to study consumers ’ product preferences and simulate consumer choice. This chapter describes conjoint analysis and provides examples using SAS. Topics include metric and nonmetric conjoint analysis, efficient experimental design, data collection and manipulation, holdouts, brand by price interactions, maximum utility and logit simulators, and change in market share. † |
| File Format | |
| Publisher Date | 2003-01-01 |
| Access Restriction | Open |
| Subject Keyword | Simulate Consumer Choice Price Interaction Consumer Product Preference Maximum Utility Nonmetric Conjoint Analysis Conjoint Analysis Market Share Logit Simulator Data Collection Efficient Experimental Design |
| Content Type | Text |
| Resource Type | Article |