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Error 404, farmer not found: Why agricultural information services must consider how smallholders use their phones
| Content Provider | Consultative Group on International Agricultural Research (CGIAR) |
|---|---|
| Author | Tam Thi Le Phuong Minh Nguyen Steinke, Jonathan Ortiz Crespo, Berta Bunn, Christian Etten, Jacob van Jimenez, Daniel Manners, Rhys Muller, Anna Ogunsamni, Thompson Schumann, Charlotte Simiyu, Maryfaith Sotelo, Steven Talsma, Tiffany Zapata, Emmanuel |
| Spatial Coverage | Colombia;Guatemala;Kenya;Nigeria;Rwanda;Tanzania;Vietnam [CO;GT;KE;NG;RW] |
| Description | Numerous barriers hinder mobile information services in delivering information effectively to smallholder farmers. Many of these barriers can be explained by farmers’ habits in using their phones. Therefore, carefully considering how exactly farmers use their phones in specific local context is crucial to mitigate behavior-related barriers. We describe 18 potential behavioral barriers that should be checked before implementing mobile information services for smallholder agriculture. |
| Sponsorship | CGIAR Trust Fund |
| Related Links | https://cgspace.cgiar.org/items/87ca1211-1bb5-4dd0-be12-58dbc8e2cfb9 |
| File Format | |
| Language | English |
| Access Restriction | Open |
| Rights License | CC-BY-4.0 |
| Subject Keyword | Farmers Digital Agriculture Advisory Services Human-centered Design Agriculture Extension Smallholder Farmers |
| Content Type | Text |
| Resource Type | Article |
| Subject | Agronomy and Crop Science Food Science Plant Science |