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| Content Provider | The American Society of Mechanical Engineers (ASME) Digital Collection |
|---|---|
| Author | Bekhradi, Alexandre Yannou, Bernard Cluzel, François Kokkolaras, Michael |
| Copyright Year | 2018 |
| Abstract | Experimentation and validation tests conducted by or for technology startups are often costly, time-consuming, and, above all, not well organized. A review of the literature shows that existing tools and methods are either oriented towards lean iterative tests or strongly focused on technology improvement. There is therefore a gap to bridge by providing tangible decision-making supports involving both market and technology aspects. This paper introduces a new quantitative methodology called RITHM (Roadmapping Investments in TecHnology and Marketing), which is a structured process that enables startups to systematically experiment and reach, with relatively small effort, adequate maturity level for the most promising markets. The objective of this methodology is to model and optimize tests in the front end of innovation to progressively reduce uncertainties and risks before the launch of the product. A case study of a shape shifting technology is presented in this paper to illustrate the application of RITHM. |
| Sponsorship | Design Engineering Division Computers and Information in Engineering Division |
| File Format | |
| ISBN | 9780791851753 |
| DOI | 10.1115/DETC2018-85657 |
| Volume Number | Volume 2A: 44th Design Automation Conference |
| Conference Proceedings | ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference |
| Language | English |
| Publisher Date | 2018-08-26 |
| Publisher Place | Quebec City, Quebec, Canada |
| Access Restriction | Subscribed |
| Subject Keyword | Bridges (structures) Innovation Uncertainty Shapes Decision making |
| Content Type | Text |
| Resource Type | Article |
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