NDLI: Customer Value Chain Analysis

Content Provider	The American Society of Mechanical Engineers (ASME) Digital Collection
Author	Krista, M. Donaldson Ishii, Kosuke Sheri, D. Sheppard
Copyright Year	2004
Abstract	Customer Value Chain Analysis (CVCA) is an original methodological tool that enables design teams in the product definition phase to comprehensively identify pertinent stakeholders, their relationships with each other, and their role in the product’s life cycle. By performing CVCA, design teams are better able to recognize diverse product requirements and their relative priority for undertaking Product Definition Assessment and downstream Design for X (DfX) tools, such as Quality Function Deployment (QFD) and Failure Modes and Effects Analysis (FMEA). This paper discusses the evolution of the CVCA in response to the need for a DfX tool which is able to delineate customer needs early in the product development process. A step-by-step guide clarifies the implementation of CVCA with an example. Further, three case studies highlight the tool’s broad utility and important features to support design decision-making, including: 1) confirmation of the product’s business model, 2) recognition of the critical stake-holders, and 3) clarification of the value proposition to be embedded in the product.
Sponsorship	Design Engineering Division and Computers and Information in Engineering Division
Starting Page	993
Ending Page	1001
Page Count	9
File Format	PDF
ISBN	0791846962
DOI	10.1115/DETC2004-57783
e-ISBN	0791837424
Volume Number	Volume 3d: 8th Design for Manufacturing Conference
Conference Proceedings	ASME 2004 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference
Language	English
Publisher Date	2004-09-28
Publisher Place	Salt Lake City, Utah, USA
Access Restriction	Subscribed
Subject Keyword	Design Chain Cycles Failure mode and effects analysis Decision making Teams Product development Failure mechanisms
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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