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| Content Provider | The American Society of Mechanical Engineers (ASME) Digital Collection |
|---|---|
| Author | Olivier, L. De Weck Suh, Eun Suk Chang, David |
| Abstract | In this paper, a methodology is presented to determine the optimum number of product platforms to maximize overall product family profit with simplifying assumptions. This methodology is attempting to aid various manufacturing industries who are seeking ways to reduce product family manufacturing costs and development times through implementation of platform strategies. The methodology is based on a target market segment analysis, market leader’s performance vs. price position, and a two-level optimization approach for platform and variant designs. The proposed methodology is demonstrated for a hypothetical automotive vehicle family that attempts to serve seven different vehicle market segments. It is found that the use of three distinct platforms maximizes overall profit by pursuing primarily a horizontal leveraging strategy. |
| Sponsorship | Design Engineering Division and Computers and Information in Engineering Division |
| Starting Page | 175 |
| Ending Page | 185 |
| Page Count | 11 |
| File Format | |
| ISBN | 0791837009 |
| DOI | 10.1115/DETC2003/DAC-48721 |
| e-ISBN | 0791836983 |
| Volume Number | Volume 2: 29th Design Automation Conference, Parts A and B |
| Conference Proceedings | ASME 2003 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference |
| Language | English |
| Publisher Date | 2003-09-02 |
| Publisher Place | Chicago, Illinois, USA |
| Access Restriction | Subscribed |
| Content Type | Text |
| Resource Type | Article |
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