NDLI: THE COMPETITIVENESS OF TOURISM AND RURAL TOURISM OFFER IN BOSNIA AND HERZEGOVINA THROUGH APPLICATION OF THE MARKETING APPROACH

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THE COMPETITIVENESS OF TOURISM AND RURAL TOURISM OFFER IN BOSNIA AND HERZEGOVINA THROUGH APPLICATION OF THE MARKETING APPROACH

Content Provider	AgEcon Search
Author	Cejvanovic, Ferhat Duric, Aleksandar Vujic, Tatjana
Description	Note: Paper presented in European Association of Agricultural Economists (EAAE),113th Seminar, December 9-11, 2009, Belgrade, Serbia
Abstract	This paper considers the essence, significance and necessity of application of themarketing approach, i.e. planning, organizing and control of marketing activities intourist and rural tourist policy, intending to add to competitiveness of the tourism offer inBosnia and Herzegovina. The paper elaborates theoretic and substantial aspects ofmarketing element in tourism and rural tourism, with a special view on importance andcontribution of marketing approach in competitiveness of tourism and rural tourism offerin Bosnia and Herzegovina. The marketing approach in tourism and rural tourism,presented in this work, may serve as a basis for creating policy and developing marketingapproach in B&H tourism and rural tourism.
Related Links	https://ageconsearch.umn.edu/record/57505/files/Cejvanovic%20Ferhat%20cover.pdf
Ending Page	509
Page Count	8
Starting Page	501
File Format	PDF
ISBN	9788682121763
DOI	10.22004/ag.econ.57505
Language	English
Publisher	European Association of Agricultural Economists (EAAE)
Publisher Date	2009-01-01
Access Restriction	Open
Subject Keyword	Applied Economics Agricultural Economics Agri-economic Open Access Database Research in Applied Economics Research in Agricultural Economics Higher Study On Agricultural Economics Higher Study On Applied Economics Agricultural Research Documents Agrarian Economy & Research Higher Study Agri-economics Research in Economics Agri-economic Open Access Repository Statistics in Agricultural Economics Marketing, Tourism, Rural Tourism, Conceptual Model of Tourism Development, Bosnia, Herzegovina Marketing Tourism Rural Tourism Conceptual Model of Tourism Development Bosnia Herzegovina Agribusiness Community/rural/urban Development
Content Type	Text
Resource Type	Article
Subject	Economics, Econometrics and Finance

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