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| Content Provider | AgEcon Search |
|---|---|
| Author | Diehl, David C. Sloan, Nicole L. Brecht, Jeffrey K. Mitcham, Elizabeth J. |
| Abstract | The goals of this study were to identify the retail-purchasing factors deemed most and least important by grower/packer/shippers (GPS) and retailers when purchasing fruits (melons, pears, peaches/nectarines, tomatoes, strawberries, and blueberries), and to identify factors rated significantly different by these two groups. A major survey revealed that both groups agreed that fruits being free of defects and of appropriate firmness were among the most important factors for retailers, and also that aroma was among the least important factors. Points of departure between GPS and retailer self-assessments occurred with GPS rating price and size of fruit as more important than retailers, and GPS rating essential quality characteristics as less important than retailers. Given the link between high-quality, flavorful fruits and increased consumer consumption of fruit, industry professionals will benefit from increased research as well as expanded dialogue to bridge the gap between perception and reality. |
| Related Links | https://ageconsearch.umn.edu/record/212992/files/_6_%20106.pdf |
| Ending Page | 91 |
| Page Count | 11 |
| Starting Page | 81 |
| File Format | |
| ISSN | 0047245X |
| DOI | 10.22004/ag.econ.212992 |
| Journal | Journal of Food Distribution Research |
| Issue Number | 3 |
| Volume Number | 46 |
| Language | English |
| Publisher | Journal of Food Distribution Research |
| Publisher Date | 2015-01-01 |
| Access Restriction | Open |
| Subject Keyword | Applied Economics Agricultural Economics Agri-economic Open Access Database Research in Applied Economics Research in Agricultural Economics Higher Study On Agricultural Economics Higher Study On Applied Economics Agricultural Research Documents Agrarian Economy & Research Higher Study Agri-economics Research in Economics Agri-economic Open Access Repository Statistics in Agricultural Economics Interviews Fruit Quality Retail Growers Crop Production/industries Food Consumption/nutrition/food Safety |
| Content Type | Text |
| Resource Type | Article |
| Subject | Economics, Econometrics and Finance |
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