NDLI: Americans' attitudes about internet behavioral advertising practices

Please wait, while we are loading the content...

Balancing the shadows

Deniable cloud storage: sharing files via public-key deniability

Americans' attitudes about internet behavioral advertising practices

A framework for privacy-conducive recommendations

Using social networks to harvest email addresses

Investigating privacy-aware distributed query evaluation

Experiences in the logical specification of the HIPAA and GLBA privacy laws

On securing untrusted clouds with cryptography

Turning privacy leaks into floods: surreptitious discovery of social network friendships and other sensitive binary attribute vectors

Jack: scalable accumulator-based nymble system

Supporting privacy preferences in credential-based interactions

Unraveling an old cloak: k-anonymity for location privacy

Token attempt: the misrepresentation of website privacy policies through the misuse of p3p compact policy tokens

Clearvote: an end-to-end voting system that distributes privacy between printers

Protecting location privacy against inference attacks

Americans' attitudes about internet behavioral advertising practices

Content Provider	ACM Digital Library
Author	Cranor, Lorrie Faith McDonald, Aleecia M.
Abstract	This paper presents empirical data on American Internet users' knowledge about and perceptions of Internet advertising techniques. We present the results of in-depth interviews and an online survey focusing on participants' views of online advertising and their ability to make decisions about privacy tradeoffs. We find users hold misconceptions about the purpose of cookies and the effects of clearing them. Only 11% of respondents understood the text description of NAI opt-out cookies, which are a self-help mechanism that enables user choice. 86% believe ads are tailored to websites they have visited in the past, but only 39% believe there are currently ads based on email content, and only 9% think it is ok to see ads based on email content as long as their email service is free. About 20% of participants want the benefits of targeted advertising, but 64% find the idea invasive, and we see signs of a possible chilling effect with 40% self-reporting they would change their online behavior if advertisers were collecting data. We find a gap between people's willingness to pay to protect their privacy and their willingness to accept discounts in exchange for private information. 69% believe privacy is a right and 61% think it is "extortion" to pay to keep their data private. Only 11% say they would pay to avoid ads. We find participants are comfortable with the idea that advertising supports free online content, but they do not believe their data are part of that exchange.
Starting Page	63
Ending Page	72
Page Count	10
File Format	PDF
ISBN	9781450300964
DOI	10.1145/1866919.1866929
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2010-10-04
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Targeted advertising Behavioral advertising Internet privacy
Content Type	Text
Resource Type	Article

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in