NDLI: All My People Right Here, Right Now: management of group co-presence on a social networking site

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All My People Right Here, Right Now: management of group co-presence on a social networking site

Content Provider	ACM Digital Library
Author	Oulasvirta, Antti Tamminen, Sakari Lampinen, Airi
Abstract	A mundane but theoretically interesting and practically relevant situation presents itself on social networking sites: the co-presence of multiple groups important to an individual. This primarily qualitative study concentrates on the point of view of individual SNS users and their perspectives on multiple group affiliations. After charting the perceived multiplicity of groups on the social networking site Facebook, we investigated the relevance of multiple groups to the users and the effect of group co-presence on psychological identification processes. Users deal with group co-presence by managing the situation to prevent anticipated conflictive and identity-threatening situations. Their behavioral strategies consist of dividing the platform into separate spaces, using suitable channels of communication, and performing self-censorship. Mental strategies include both the creation of more inclusive in-group identities and the reciprocity of trusting other users and being responsible. In addition to giving further evidence of the existence of group co-presence on SNSs, the study sheds light on the management of the phenomenon. Management of group co-presence should be supported, since otherwise users may feel the urge to resort to defensive strategies of social identity protection such as ceasing to use SNSs altogether or, less dramatically, limit their use according to "the least common denominator". Hence, the phenomenon merits the attention of researchers, developers, and designers alike.
Starting Page	281
Ending Page	290
Page Count	10
File Format	PDF
ISBN	9781605585000
DOI	10.1145/1531674.1531717
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2009-05-13
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Groups Social networking Group co-presence Social networking site Computer-mediated communication
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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