NDLI: Visual perception of international traffic signs: influence of e-learning and culture on eye movements

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Visual perception of international traffic signs: influence of e-learning and culture on eye movements

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Visual perception of international traffic signs: influence of e-learning and culture on eye movements

Content Provider	ACM Digital Library
Author	Duchowski, Andrew Rakoczi, Gergely Pohl, Margit Casas-Tost, Helena
Abstract	Various eye movement metrics were recorded during the visual perception of international traffic signs embedded within an e-learning course designed to familiarize participants with foreign signage. Goals of the were to gauge differences in task types, sign origin, and ethnicity (American, Chinese, and Austrian) as well as effectiveness of the e-learning teaching materials in terms of prior preparation. Results, in contrast to other studies, suggest that teaching materials had no overall effect on either eye movement metrics nor on task success rates. Instead, sign origin had the strongest effect on gaze, as foreign signs in mixed presentation with domestic signs, elicited a larger number of fixations with longer mean fixation durations, highest regression rates, and lower performance scores. Possible effects of ethnicity were also noted: Americans showed lower mean fixation durations over the entire experiment, independent of test conditions, with Chinese participants fixating faster on (correct) road signs than the other ethnic groups.
Starting Page	8
Ending Page	16
Page Count	9
File Format	PDF
ISBN	9781450321105
DOI	10.1145/2509315.2509317
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2013-08-29
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	E-learning Learning instructions Signage and culture Eye tracking Visual behaviour Visual perception
Content Type	Text
Resource Type	Article

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