NDLI: Advertising in a pervasive computing environment

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Content Provider	ACM Digital Library
Author	Ranganathan, Anand Campbell, Roy H.
Abstract	The advent of the internet has revolutionized the field of advertising by providing a whole new path for reaching potential customers. Studies show that online advertising is, on the whole, extremely effective and that consumer acceptance of online advertising is comparable to traditional media[7][8]. One of the reasons for the high effectiveness of online advertising is that users interact with the web at a far more personal and intimate level than they interact with other advertising media like the radio or television. Pervasive computing environments deal with users at an even more intimate level; hence such environments are even better advertising platforms than the web. Pervasive environments allow the delivery of relevant advertising in suitable ways to selected consumers. In this paper, we examine some of the possibilities of pervasive advertising as well as some of the issues involved.
Starting Page	10
Ending Page	14
Page Count	5
File Format	PDF
ISBN	1581136005
DOI	10.1145/570705.570708
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2002-09-28
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Pervasive computing Electronic commerce Advertising
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Advertising in a pervasive computing environment