NDLI: Interactive service recommendation based on ad concept hierarchy

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Interactive service recommendation based on ad concept hierarchy

Content Provider	ACM Digital Library
Author	Wang, Jinqiao Duan, Ling-Yu Wang, Bo Lu, Hanqing Tian, Qi
Abstract	The rapid popularization of various online media services have attracted large amounts of consumers and shown us a large potential market of video advertising. In this paper, we aim to produce interactive service recommendation based on ad concept hierarchy by linking web videos, especially ad videos, with informative product details over the commercial websites. By introducing the domain based concept hierarchy, the recommendation quality is greatly improved. Given an ad video, we will try to semantically analyze it and conduct a contextual search from two aspects: video content and tags. For video content, we firstly extract its key frames and then make a visual search to find some relevant products. For video tags (if any) and relevant product tags gained by visual search, we will launch a textual search based on our ad concept hierarchy to judge the product category, generate some suggestion keywords, and give some recommended products to users. Users can also interactively select and adjust product categories and keywords to personalize their intentions by textual re-search. Our experimental results show that the system can successfully provide suggestion that meets the relevancy and individual requirements.
Starting Page	87
Ending Page	90
Page Count	4
File Format	PDF
ISBN	9781450304603
DOI	10.1145/1937728.1937749
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2010-12-30
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Concept hierarchy Video analysis Service recommendation
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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