NDLI: To bracket or not bracket: experiments in gamification in the wilds of technical communication

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To bracket or not bracket: experiments in gamification in the wilds of technical communication

Content Provider	ACM Digital Library
Author	Oppegaard, Brett Conway, Megan Conway, Thomas
Abstract	"Gamification" research has evolved and grown dramatically in recent years, gaining popularity across disciplines. While such efforts have generated headway in many respects, and in various directions, from conceptual understandings to user studies, the field could benefit from more work focused upon use in research methodologies at the nexus of practice and theory. This paper, in turn, reflects upon such an experiment aimed at the design and application of gamification techniques within a typical technical-communication context. In this case, subject matter experts within the National Park Service were being asked to improve accessibility of their site brochures by audio describing them. During this training, they were given an overview of audio description, as a process, as well as introduced to a prototype web tool and then asked to use that tool to create the description for their site brochure. Unlike previous training exercises with other parks in this project, though, this group also was organized by sites into a tournament bracket, in which pairs of parks competed against each other in exercises designed to create comparable audio description. The winner of each round, as determined by an independent panel of judges, advanced to the next round, spurred by the promise of fun Hawaiian-themed prizes at the end. This gamification strategy appeared to generate more data, and more research-focused data, than the previous training exercises we have offered, per user. It also apparently engaged many, in various evident ways. But it also seemed to disenfranchise some as well, who dropped out of this voluntary training, creating a mix of results, which will be outlined in this paper.
Starting Page	1
Ending Page	4
Page Count	4
File Format	PDF
ISBN	9781450351607
DOI	10.1145/3121113.3121228
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2017-08-11
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Audio description Cross-modal translation Accessibility National park service Information design Gamification Disability studies
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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