NDLI: Avatar preference selection in game design based on color theory

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Avatar preference selection in game design based on color theory

Content Provider	ACM Digital Library
Author	Sundstedt, Veronica Lambrant, Andreas Luro, Francisco Lopez
Abstract	Selecting color schemes for game objects is an important task. It can be valuable to game designers to know what colors are preferred. Principles of color theory are important to select appropriate colors. This paper presents a perceptual experiment that evaluates some basic principles of color theory applied to game objects to study if a particular combination is preferred. An experiment was conducted with 15 participants who performed a two-alternative forced choice (2AFC) preference experiment using 236 pairs of images each. The pairs were based on color harmonies derived from the colors red, green, and blue. The color harmonies were evaluated against each other and included analogous, complementary, split-complementary, triad, and warm and cool colors. A high and low saturation condition was also included. The color harmonies were applied to an existing game character (avatar) and a new object (cube) to study any potential differences in the results. The initial results show that some color harmonies, in particular triad and split-complementary, were generally preferred over others meaning that it is important to take into account these aspects in game design. Additional results also show that color harmonies with a base in green were not as popular as red and blue color harmonies.
Starting Page	15
Ending Page	18
Page Count	4
File Format	PDF
ISBN	9781450338127
DOI	10.1145/2804408.2804421
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2015-09-13
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	2afc Character design Color preference Games Color harmonies Color theory
Content Type	Text
Resource Type	Article

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3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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