NDLI: Digital TV vs internet: similarities suggest future opportunities for SMEs to advertise on digital TV

Content Provider	ACM Digital Library
Author	Carneiro, Rafael Gonçalez
Abstract	Television has been a medium commonly used by enterprises to promote their values, products, services and offers. TV advertising can be expensive, affordable only to enterprises with a substantial budget for promotion. That leaves a great number of Small and Medium Enterprises (SMEs) out of the TV advertising business. In contrast, the Internet has presented SMEs with some interesting tools and services that help them advertise more easily on the web. TV's current development leads to a broadband connected and more interactive environment. Which leads us to the question: can Digital TV offer elements similar to the Internet, that help SMEs in the process of creating and running an advertising campaign? This paper looks at tools and services on the Internet, that suit SMEs advertising needs and limitations and then focuses on similar elements among emerging services and applications made for Digital TV. The focus remains on three key elements: ACCOUNTABILITY, ADDRESSABILITY and PRODUCTION.
Starting Page	155
Ending Page	158
Page Count	4
File Format	PDF
ISBN	9781450306027
DOI	10.1145/2000119.2000150
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2011-06-29
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Small business Connected tv Sme Advertising Digital tv
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Digital TV vs internet: similarities suggest future opportunities for SMEs to advertise on digital TV