NDLI: LAYERS: The Link Between Governance and Self-service Technology in Supporting Trust Within Fresh Produce Markets in South Africa

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LAYERS: The Link Between Governance and Self-service Technology in Supporting Trust Within Fresh Produce Markets in South Africa

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LAYERS: The Link Between Governance and Self-service Technology in Supporting Trust Within Fresh Produce Markets in South Africa

Content Provider	ACM Digital Library
Author	Range, Justy Leonard, Awie
Abstract	Food is not a finite resource, nor is the land it is cultivated on. Future generations will have to find creative ways to integrate production, marketing, distribution and technology in such a way that optimal usage of scarce food resources is achieved. Efficient fresh produce markets and specifically efficient electronic food spot markets of the future could play a central role in stimulating, coordinating and optimizing the flow of food across multiple geographical regions towards a growing urbanised population. But traditional approaches to the integration of technology might need to change. Information technology systems will need to play a much more prominent role than just facilitating sales transactions. In order to establish electronic fresh produce spot markets of the future, we require a deeper understanding of how broader institutional trust signals are to be facilitated through technology interfaces. This article explores the relationship between the use of self-service technology and the institutional environment emphasising the importance of understanding the relationship between technology's use and the specific institutional forces governing trust forming behaviour.
Starting Page	1
Ending Page	8
Page Count	8
File Format	PDF
ISBN	9781450348058
DOI	10.1145/2987491.2987528
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2016-09-26
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Self-service technology Electronic exchange Spot markets Fresh produce Governance Trust Information technology Food markets
Content Type	Text
Resource Type	Article

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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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