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| Content Provider | ACM Digital Library |
|---|---|
| Author | Yang, Shengwen Liu, Sam Parag, Joshi Jin, Jianming |
| Abstract | Advertisements provide the necessary revenue model supporting the Web ecosystem and its rapid growth. Targeted or contextual ad insertion plays an important role in optimizing the financial return of this model. Nearly all the current ad payment strategies such as "pay-per-impression" and "pay-per-click" on web pages are geared for electronic viewing purposes. Little attention, however, is focused on deriving additional ad revenues when the content is repurposed for alternative mean of presentation, e.g. being printed. Although more and more content is moving to the Web, there are still many occasions where printed output of web content or RSS feeds is desirable, such as maps and articles; thus printed ad insertion can potentially be lucrative. In this paper, we describe a cloud-based printing service that enables automatic contextual ad insertion, with respect to the main web page content, when a printout of the page is requested. To encourage service utilization, it would provide higher quality printouts than what is possible from current browser print drivers, which generally produce poor outputs - ill formatted pages with lots of unwanted information, e.g. navigation icons. At this juncture we will limit the scope to only article-related web pages although the concept can be extended to arbitrary web pages. The key components of this system include (1) automatic extraction of article from web pages, (2) the ad service network for ad matching and delivering, and (3) joint content and ad printout creation. |
| Starting Page | 195 |
| Ending Page | 198 |
| Page Count | 4 |
| File Format | |
| ISBN | 9781450302319 |
| DOI | 10.1145/1860559.1860601 |
| Language | English |
| Publisher | Association for Computing Machinery (ACM) |
| Publisher Date | 2010-09-21 |
| Publisher Place | New York |
| Access Restriction | Subscribed |
| Subject Keyword | Web printing Contextual advertisement |
| Content Type | Text |
| Resource Type | Article |
National Digital Library of India (NDLI) is a virtual repository of learning resources which is not just a repository with search/browse facilities but provides a host of services for the learner community. It is sponsored and mentored by Ministry of Education, Government of India, through its National Mission on Education through Information and Communication Technology (NMEICT). Filtered and federated searching is employed to facilitate focused searching so that learners can find the right resource with least effort and in minimum time. NDLI provides user group-specific services such as Examination Preparatory for School and College students and job aspirants. Services for Researchers and general learners are also provided. NDLI is designed to hold content of any language and provides interface support for 10 most widely used Indian languages. It is built to provide support for all academic levels including researchers and life-long learners, all disciplines, all popular forms of access devices and differently-abled learners. It is designed to enable people to learn and prepare from best practices from all over the world and to facilitate researchers to perform inter-linked exploration from multiple sources. It is developed, operated and maintained from Indian Institute of Technology Kharagpur.
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| Sl. | Authority | Responsibilities | Communication Details |
|---|---|---|---|
| 1 | Ministry of Education (GoI), Department of Higher Education |
Sanctioning Authority | https://www.education.gov.in/ict-initiatives |
| 2 | Indian Institute of Technology Kharagpur | Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project | https://www.iitkgp.ac.in |
| 3 | National Digital Library of India Office, Indian Institute of Technology Kharagpur | The administrative and infrastructural headquarters of the project | Dr. B. Sutradhar bsutra@ndl.gov.in |
| 4 | Project PI / Joint PI | Principal Investigator and Joint Principal Investigators of the project |
Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon |
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