NDLI: The effects of interactive graphics and text on social influence in computer-mediated small groups

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The effects of interactive graphics and text on social influence in computer-mediated small groups

Content Provider	ACM Digital Library
Author	Toth, Jozsef A.
Abstract	Computer-mediated small group research has focused efforts on the medium of electronically networked text-based messages. An experiment which instead combines a synchronous text-based messaging medium with two-dimensional interactive computer graphics is detailed. Three-person groups participated in a risk-taking choice-dilemma task involving a discussion of the dilemma and consensus attainment. The groups' prediscussion and postdiscussion opinions were collected. Two conditions, one where groups received graphics-based feedback of their individual prediscussion opinions, and a second, which included a graphical representation of the prediscussion average, were coupled with a text-based communication medium. The text-based medium, without interactive graphics, served as control. In the condition involving the graphical prediscussion opinions and average, groups sent proportionately more messages containing persuasive-style arguments and proportionately fewer messages containing normative-style arguments. In the graphical condition without the average, roughly the inverse was found to occur. In the control, the discussion parameters fell proportionately between the two graphics conditions. In both graphics conditions, the first discussant to advocate a decision proposal had a stronger influence on the group decision than in the control. The data suggests that the inclusion of two-dimensional graphics can either augment or inhibit normative and informational forms of social influence during the group decision-making process.
Starting Page	299
Ending Page	310
Page Count	12
File Format	PDF
ISBN	0897916891
DOI	10.1145/192844.193032
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	1994-10-22
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Computer-mediated small group Social influence Interactive computer graphics Human factors Perceptual and cognitive persistence Discourse analysis Small group decision-making
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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