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  1. Proceedings of the 24th international conference on Industrial engineering and other applications of applied intelligent systems conference on Modern approaches in applied intelligence (IEA/AIE'11)
  2. Status quo bias in configuration systems
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Status quo bias in configuration systems
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Status quo bias in configuration systems

Content Provider ACM Digital Library
Author Isak, Klaus Tiihonen, Juha Mandl, Monika Felfernig, Alexander
Abstract Product configuration systems are an important instrument to implement mass customization, a production paradigm that supports the manufacturing of highly-variant products under pricing conditions similar to mass production. A side-effect of the high diversity of products offered by a configurator is that the complexity of the alternatives may outstrip a user's capability to explore them and make a buying decision. A personalization of such systems through the calculation of feature recommendations (defaults) can support customers (users) in the specification of their requirements and thus can lead to a higher customer satisfaction. A major risk of defaults is that they can cause a status quo bias and therefore make users choose options that are, for example, not really needed to fulfill their requirements. In this paper we present the results of an empirical study that aimed to explore whether there exist status quo effects in product configuration scenarios.
Starting Page 105
Ending Page 114
Page Count 10
ISBN 9783642218217
ISSN 03029743
Language English
Publisher Association for Computing Machinery (ACM)
Publisher Date 2011-06-28
Publisher Place Berlin, Heidelberg
Access Restriction Subscribed
Subject Keyword Configuration systems Consumer buying behavior Interactive selling Consumer decision making
Content Type Text
Resource Type Article
Subject Theoretical Computer Science Computer Science
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