NDLI: What Deters Jane from Preventing Identification and Tracking on the Web?

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What Deters Jane from Preventing Identification and Tracking on the Web?

Content Provider	ACM Digital Library
Author	Volkamer, Melanie Shirazi, Fatemeh
Abstract	Recent revelations about surveillance by several institutions and de-identification can be expected to have increased public awareness of identification- and tracking-related privacy threats. It is reasonable to expect that the general public has started using corresponding privacy protection mechanisms. Our goal with this research was to determine whether they actually do this. If not, we wanted to explore possible explanations for not uptaken such privacy-protecting countermeasures. We interviewed 20 (mainly lay) people and found that our interviewees did not proactively try to prevent being identified and tracked. We identified seven different types of explanations. Including a number of misconceptions which might explain this puzzling level of apathy. The participants demonstrated confusion between different kinds of sensitive data; and displayed a confusion between the semantics of `privacy' and `security'. The findings also indicate that security being compromised, resulting in losing money for example, is more concrete and more easily brought to mind than privacy-related problems. In terms of the consequences of surveillance, the most commonly cited outcome is the receipt of personalized advertisements, which many consider beneficial. Potentially negative impacts of identification and tracking is often assumed to not occur to them. Our interviews also pointed out a gap between passive and active knowledge about identification and tracking techniques, their impact on privacy and countermeasures against them.
Starting Page	107
Ending Page	116
Page Count	10
File Format	PDF
ISBN	9781450331487
DOI	10.1145/2665943.2665963
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2014-11-03
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Privacy Tracking Concerns Identification Mental models User behaviour analysis
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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