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| Content Provider | ACM Digital Library |
|---|---|
| Author | Blythe, Mark Cairns, Paul |
| Abstract | This paper reports findings from four related studies of the "Tenori-on" as it appears on YouTube in order to consider Web 2.0 as a performance space. A quantitative analysis of returns for "Tenori-on" attempts to model how posts achieve and maintain popularity. This analysis suggests sustained posting and engagement amongst users rather than initial product launch enthusiasm. A content analysis of the videos returned demonstrates a very different response to the launch of other technologies like the iPhone 3G. A grounded theory explores comments to the most viewed video returned which was a post by the artist Little Boots. A range of comments indicate virtual applause and suggest that YouTube has been appropriated here as a space for performance. Finally perspectives from critical theory are drawn on to consider the meanings of the Tenori-on in this user generated context and the ways users creatively resist the most obvious affordances of the device. |
| Starting Page | 72 |
| Ending Page | 81 |
| Page Count | 10 |
| File Format | |
| ISBN | 9781605589343 |
| DOI | 10.1145/1868914.1868927 |
| Language | English |
| Publisher | Association for Computing Machinery (ACM) |
| Publisher Date | 2010-10-16 |
| Publisher Place | New York |
| Access Restriction | Subscribed |
| Subject Keyword | Critical theory Youtube Interaction criticism Tenori-on User experience |
| Content Type | Text |
| Resource Type | Article |
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